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Shadé Owomoyela
Creative Lead | Commercial Content Strategist | Cultural Insights
Branded Content Strategy & Creation
Articles, videos, and social media posts created in partnership with some of the world’s biggest household names for Cosmpolitan UK, Men's Health, Women's Health, ELLE UK, Stylist, Digital Spy, Good Housekeeping, and more.
4 chic mums on how they reclaimed their personal style
Four real women give Stylist the low-down on what it’s really like to rediscover your confidence postpartum when it comes to fashion…
10 of the best high street swimwear pieces to pack this summer
Jetting off somewhere hot? Pack these confidence-boosting staples for every kind of sun-soaked holiday this summer.
5 Stylist women reveal their most unexpected moment of joy this summer
From moving house to making delicious Baileys cocktails.
8 Stylist women share their favourite London sun traps
These are the best spots for days spent lounging in the sun…
Calling all content creators: here’s how you could win a trip to New York with CeraVe
Ring lights at the ready...
Every e.l.f. Cosmetics product you need for party season
From shimmery shadows to pigmented glosses.
Adam Reed’s top tips for healthy hair
5 ways to achieve healthy hair with L'Oréal.
Matt Blackwell’s post-run skincare routine
Learn how to win the trip of a lifetime and become a CeraVe ambassador.
Skin Stories with Keeks Reid
Learn how to win the trip of a lifetime and become a CeraVe ambassador.
Meet Angeline Perfume, the brand bottling stories into scents
Self expression through scent has never been easier.
How To Shop For Nightwear Like A Fashion Writer
Comfort is key – but that needn’t mean sacrificing style.
6 international dramas to heat up your winter watchlist
Cosy evenings indoors never looked so good.
How to spend 14 days sailing the Caribbean
From foodie experiences to blissful beach days.
6 affordable ways to get a whiter smile
Say hello to prettier pearly whites.
Meet the Renault Scenic E-Tech 100% Electric
Allow us to introduce you to the Car of the Year 2024.
5 bodycare tips to ward off the late-winter blues
5 uplifting body care tips to ward off the late-winter blues
A love letter to Sofia Coppola - why we’re still obsessed with the Priscilla director
A love letter to Sofia Coppola – why we’re still obsessed with the Priscilla director
4 recipes to add some sparkle to every festive occasion
4 simple recipes to add some sparkle to every festive occasion
Cultural Insights
Analysing and reporting on rising consumer trends and behaviours across luxury fashion, beauty, and lifestyle.
How Painted by Esther is helping beauty culture evolve | Canvas8
Painted by Esther is pioneering the return of maximalist beauty via her viral blush technique, and spotlighting the importance of representation for Black artists and the rise of cultural authorship in the process.
How Swatch and Audemars Piguet are uniting watch lovers
The Swatch x Audemars Piguet Royal Pop Collection tracks the shift from watches as heirlooms to fashion statements with high cultural capital.
How Mulberry uses nostalgia to entice British shoppers
Mulberry’s sold-out reimagination of the Bayswater and Roxanne bags invites an entirely new generation of shoppers into its universe.
Travel Features
Capella Ubud–The Luxury Camp Offering An Immersive Wellness Journey In The Heart Of The Rainforest – The SHFT
Heading to Bali to refill your cup? This wellness retreat in Ubud’s jungle deserves a spot on your itinerary
Forest Bathing In The English Countryside Changed My Perspective on ‘Wellness’ – The Luxury Spa Retreat Just Two Hours Outside London – The SHFT
Nestled in the Wiltshire countryside, Bishopstrow Hotel & Spa is the perfect escape…
The 6 Best Wellness Hotels To Book Into This Summer – The SHFT
Because you deserve more than the standard staycay…
What to do, eat and where to stay in the Luberon, Provence
Swap the Côte d'Azur for an off-season escape in this stunning mountain range.
What to do, eat and where to stay in Es Canar, Ibiza
A slower, quieter way to enjoy the magic of the White Isle.
5 reasons why Nantes needs to be your next city break destination
Nantes is the hidden gem you need to add to your city break bucket list…
5 hotels to book for a lazy girl summer in Europe
When you're searching for a spot of sun that's less than a four-hour flight away
Here’s your super chic guide to Aspen
Searching for a snowy escape? Here’s your super-chic guide to Aspen
“I cycled 60 miles across Sussex – here’s how it helped me wind down and reset”
Eat, sleep, cycle, repeat.
Fashion & Lifestyle Ecommerce Features
Explore a featured selection of articles written to help Cosmopolitan UK and Stylist's audiences shop with intention.
Anne Hathaway and Davina McCall confirm the T-bar necklace as a huge jewellery trend! 15 to shop now
Prices start from just £24...
Reiss Sale: 23 must-have picks over 60% off — dresses, denim, knitwear & more
Think: luxe wardrobe staples, timeless tailoring and that perfect trench.
These Cartier watch dupes look luxury, but cost way less
And one of them's under £30 👀
The best under bed storage boxes for all your things
Say hello to a clutter-free space.
10 bold and stylish homeware pieces to give your space a playful update
This vibrant collection is here to make your space feel brand new…
This jewellery collection has something for everyone on your gift list
Thomas Sabo’s new collection is full of pieces that will ensure your loved ones have a holly, jolly Christmas…
6 pairs of party tights for the festive season
These are the party tights that are going to see you through the festive season in style…
10 fashion destinations you need to visit this festive season
Hit the shops at Regent Street and St James’s to find everything you need for the party season and beyond…
UGC Production
OOH Copywriting
Working with Hearst’s Commercial Studio Director and Cosmopolitan’s Beauty Director to promote Cosmopolitan’s Black Beauty Hub was a career-defining moment. Four designs were featured in London Underground stations for four weeks in January 2025.
Collaborating with Boots and No7 to create a limited-edition subscriber cover for Red Magazine was a lesson in balancing brand tone of voice.
