Claudia Winkleman’s Traitors coat is so versatile and easy to wear, and ASOS has a similar style for £1,120 less
Plus, where to buy that STUNNING tulle skirt.
Shadé Owomoyela
I'm Shadé, a senior fashion and lifestyle ecommerce writer at Cosmopolitan UK, branded content specialist, and UGC strategist.
Before joining Cosmo as an expert on all things fashion, lifestyle, and shopping, I edited print and digital campaigns for ELLE UK, Good Housekeeping, Harper's Bazaar, Red, Prima, ELLE Decoration, Digital Spy, as a branded content editor at Hearst, and led and commissioned commercial partnership campaigns and Stylist.
With a background in commercial book publishing, property marketing and copywriting, using words and videography to build worlds that inspire, educate and entertain is what I do best.
Interested in: all the best f-words (fine dining, fashion and fitness), luxury travel, beauty, wellness and anything that involves a black tie dress code.
My latest features
Orelia jewellery launches a vintage-inspired collection that’s ultra-premium and super affordable
Plus: Our review of the best waterproof and luxe pieces from the brand.
What to do, eat and where to stay in Es Canar, Ibiza
A slower, quieter way to enjoy the magic of the White Isle.
Lounge just launched a stunning collection of satin, lace and cotton dresses and we'll be wearing them all summer
Dainty lace, sculpted corsets, and a new handbag line? It’s the fashion moment we’ve been waiting for...
UGC Work
OOH Copywriting
Working with Hearst’s Commercial Studio Director and Cosmopolitan’s Beauty Director to promote Cosmopolitan’s Black Beauty Hub was a career-defining moment. Four designs were featured in London Underground stations for four weeks in January 2025.
Collaborating with Boots and No7 to create a limited-edition subscriber cover for Red Magazine was a lesson in balancing brand tone of voice.
Travel & Lifestyle features
The mission at the heart of every magazine? To keep an eye on the trends defining our society and a finger on the pulse of culture, travel and beyond...
What to do, eat and where to stay in Es Canar, Ibiza
A slower, quieter way to enjoy the magic of the White Isle.
5 reasons why Nantes needs to be your next city break destination
Nantes is the hidden gem you need to add to your city break bucket list…
9 of the best ice cream shops to try in London this summer
From classic gelato purveyors to fresh fruit soft serve...
5 hotels to book for a lazy girl summer in Europe
When you're searching for a spot of sun that's less than a four-hour flight away
Here’s your super chic guide to Aspen
Searching for a snowy escape? Here’s your super-chic guide to Aspen
Ecommerce copywriting
Explore a featured selection of articles written to help Cosmo and Stylist's audiences shop with intention.
Anne Hathaway and Davina McCall confirm the T-bar necklace as a huge jewellery trend! 15 to shop now
Prices start from just £24...
Reiss Sale: 23 must-have picks over 60% off — dresses, denim, knitwear & more
Think: luxe wardrobe staples, timeless tailoring and that perfect trench.
These Cartier watch dupes look luxury, but cost way less
And one of them's under £30 👀
The best under bed storage boxes for all your things
Say hello to a clutter-free space.
10 bold and stylish homeware pieces to give your space a playful update
This vibrant collection is here to make your space feel brand new…
This jewellery collection has something for everyone on your gift list
Thomas Sabo’s new collection is full of pieces that will ensure your loved ones have a holly, jolly Christmas…
6 pairs of party tights for the festive season
These are the party tights that are going to see you through the festive season in style…
10 fashion destinations you need to visit this festive season
Hit the shops at Regent Street and St James’s to find everything you need for the party season and beyond…
Branded content
Browse a collection of articles, videos and social media posts created in partnership with some of the world’s biggest household names.
5 Stylist women reveal their most unexpected moment of joy this summer
From moving house to making delicious Baileys cocktails.
8 Stylist women share their favourite London sun traps
These are the best spots for days spent lounging in the sun…
Adam Reed’s top tips for healthy hair
5 ways to achieve healthy hair with L'Oréal.
Matt Blackwell’s post-run skincare routine
Learn how to win the trip of a lifetime and become a CeraVe ambassador.
Skin Stories with Keeks Reid
Learn how to win the trip of a lifetime and become a CeraVe ambassador.
Meet Angeline Perfume, the brand bottling stories into scents
Self expression through scent has never been easier.
How To Shop For Nightwear Like A Fashion Writer
Comfort is key – but that needn’t mean sacrificing style.
6 international dramas to heat up your winter watchlist
Cosy evenings indoors never looked so good.
How to spend 14 days sailing the Caribbean
From foodie experiences to blissful beach days.
6 affordable ways to get a whiter smile
Say hello to prettier pearly whites.
Meet the Renault Scenic E-Tech 100% Electric
Allow us to introduce you to the Car of the Year 2024.
5 bodycare tips to ward off the late-winter blues
5 uplifting body care tips to ward off the late-winter blues
A love letter to Sofia Coppola - why we’re still obsessed with the Priscilla director
A love letter to Sofia Coppola – why we’re still obsessed with the Priscilla director
4 recipes to add some sparkle to every festive occasion
4 simple recipes to add some sparkle to every festive occasion