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Shadé Owomoyela

I'm Shadé, a senior fashion and lifestyle ecommerce writer at Cosmopolitan UK. 

Before joining Cosmo as an expert on all things fashion, travel and shopping, I edited print and digital campaigns for ELLE UK, Good Housekeeping, Harper's Bazaar, Red, Prima, ELLE Decoration and Digital Spy as a branded content editor. 

With a background in commercial book publishing, property marketing and copywriting, using words to build worlds that inspire, educate and entertain is ingrained in my professional character.

Interested in: all the best f-words (fine dining, fashion and fitness), luxury travel, beauty, wellness and anything that involves a black tie dress code.

My latest work

Cosmopolitan •

The 14 most affordable lookalikes to the iconic Hermes Oran sandals — starting from £12

Bag the designer look for a high-street price tag.

We all have a luxury item that’s been topping our wish list for years, but is still painfully out of budget. Mine? The Oran Sandal from French luxury brand Hermès.

Developed in 1997 and comprised of a flat, leather footbed and calf skin ‘H’ strap that’s an ode to the fashion house’s iconic monogram, the summer sandal is equal parts trendy and timeless.
Cosmopolitan •

The best summer sales of 2025 – Up to 70% off Mango, H&M and more

The deals have landed, and they’re hotter than a heatwave 🔥

Summer might be coming to an end, but there's still plenty to enjoy about the season – and our fave way to spend these long, balmy days is shopping the incredible summer sales from the best high street brands.

Being the deal-spotting aficionados that we are, we’ve rounded up the very best discounts on clothing, lingerie, shoes, and accessories – from Nobody's Child, Mango, and Abercrombie & Fitch – to save you from trawling through the internet.
Cosmopolitan •

Lounge just launched a stunning collection of satin, lace and cotton dresses and we'll be wearing them all summer

Dainty lace, sculpted corsets, and a new handbag line? It’s the fashion moment we’ve been waiting for...

Listen, we love a good sexy lingerie moment, but when our fave brand for bras, undies and swimwear decides to expand into clothing, shoes, and accessories? We pay attention. Lounge’s latest drop — the Al Fresco Collection — has officially entered the chat, and it’s giving major La Dolce Vita energy.

OOH Copywriting

Working with Hearst’s Commercial Studio Director and Cosmopolitan’s Beauty Director to promote Cosmopolitan’s Black Beauty Hub was a career-defining moment. Four designs were featured in London Underground stations for four weeks in January 2025. 

Ecommerce copywriting

Explore a featured selection of articles written to help Cosmo’s and Stylist Magazine’s audience shop with intention.

Collaborating with Boots and No7 to create a limited-edition subscriber cover for Red Magazine was a lesson in balancing brand tone of voice. 

Branded content

Browse a collection of articles, videos and social media posts created in partnership with some of the world’s biggest household names.

Lifestyle writing

The mission at the heart of every magazine? To keep an eye the trends defining our society and a finger on the pulse of culture, travel and beyond...